Privacy Policy

Last updated: November 9, 2026

1. Who we are

ePlatform ("ePlatform", "we", "us") is based in Calgary, Alberta. We provide CRM, marketing automation and AI receptionist software to businesses.

This policy explains how we handle personal information under Alberta's Personal Information Protection Act (PIPA) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. What we collect and why

What we collectWhy we use it
Name, email, phone, business name and addressTo set up and run your account and contact you about it
Login details and how you use the platformTo provide the service, keep it secure and improve it
Billing details (handled by our payment processor; we don't store full card numbers)To charge subscriptions and usage, and to resolve billing disputes
Messages you send us by email, chat or phone, including chat transcriptsTo give support and keep a record of requests such as cancellations
Website and device data (IP address, browser, pages visited, cookies)To run our website, measure ads and prevent fraud

We collect this from you, from your use of our services, and from our payment and advertising providers. We use it only for the purposes above, or as the law requires or allows. We may send you service emails; marketing emails only with your consent, and you can unsubscribe at any time.

3. Your customers' data in your account

When you store your own customers' and leads' information in ePlatform, you control that data and we handle it on your behalf. This includes their contact details, messages, call recordings, bookings and AI conversations.

  • We use it only to provide the service to you, never for our own marketing, and we never sell it.
  • You are responsible for having their consent to collect it and to message them, and for answering their privacy requests.
  • If one of your customers contacts us directly, we will refer them to you.

4. Sharing, providers and storage outside Canada

We do not sell or rent personal information. We share it only:

  • with service providers who help us run ePlatform, under contracts that require them to protect it: our CRM platform provider, hosting (for example Amazon Web Services and Google Cloud), telecom and email delivery, payment processing (Stripe), and AI model providers;
  • with your card issuer or payment processor when we respond to a payment dispute;
  • when the law, a court order or a regulator requires it, or to protect our legal rights;
  • with a buyer if our business is sold, under the same protections;
  • with your consent.

Outside Canada. Many of these providers store data in the United States, so your information may be stored and accessed there and be subject to US law, including lawful access by authorities. By using ePlatform you acknowledge this.

Cookies. Our website uses cookies and similar tools for site function, analytics and advertising. You can block or delete cookies in your browser; some features may then not work.

5. Security, retention and deletion

Security. We use reasonable administrative, technical and physical safeguards, including encrypted connections and restricted access. No system is fully secure. If a breach creates a real risk of significant harm, we will notify you and report it to the privacy commissioner as the law requires.

How long we keep it:

  • Account and customer data: while your account is active. After cancellation, the account and its data are deleted when the paid period ends. Export anything you want to keep before then.
  • Billing records, cancellation requests and support messages: 7 years, for tax, accounting and dispute purposes.
  • Website and analytics data: up to 24 months.

You can ask us to delete your information at any time. We will do so within 30 days, except where we must keep it for legal, tax or dispute reasons.

6. Your rights and how to reach us

You can ask to see the personal information we hold about you, correct it, withdraw consent for optional uses, or have it deleted. We reply within 30 days.

Privacy Officer: Chris Eder, [email protected], (587) 608-5606, Calgary, Alberta.

If we can't resolve your concern, you can complain to the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

Changes. We may update this policy. We will post the new version here with its date, and email account holders about significant changes. See also our Terms of Service.